Wave Logiostics limited

************************************ ADDRESS: SHEZAN POINT (5TH FLOO) 2,INDIRA ROAD, FARMGATE, DHAKA-1215, BANGLADESH TEL # 880-2-8150905, MOBILE # 880- 189256487,880- 189211767 FAX # 880-2-8159952 E-MAIL # wave@dhaka.net BRANCH OFFICE : WALI MWNSION (2ND Floor), 600 S.K. MOJIB ROAD PATHANTOLI, CHITTAGONG TEL: 880-31-814290 BUSINESS TYPE # N . V . O . C .C ,FREIGHT FORWARDING , AIR & OCEAN IN/OUT BOUND HANDLING & TRUCKING. · HAVE A GREAT WEALTH OF KNOWLEDGE (AIR & OCEAN) C . PRICE STRATEGY THE RATES QUOTATION ON THE EACH ORDERS TO CUSTOMERS WILL BE 10% LOWER THAN OTHER COMPETITORS ,KEEPING SAME OR HIGHER QUALITY SERVICES TO THEM. WAVE LOGISTICS LTD, WILL NOT CHARGE ANY HIDDEN COSTS TO AVOID ANY DISTRUST FROM THE VALUABLE CUSTOMERS IN THIS FIELD. THIS PRICE STRATEGY WILL BE VERY ATTRACTIVE TO THOSE WHO ARE LOOKING FOR HIGH QUALITY SERVICE WITH RESONABLE PRICE. D . PROMOTION STRATEGY WAVE LOGISTICS LTD RECOGNIZES THE KEY TO SUCCESS AT THIS TIME LIES IN EXTENSIVE PROMOTION FOR ITSELF. THIS MUST BE DONE AGGRESSIVELY ON A WIDE SCALE, TO ACCOMPLISH ITS SALES GOAL, WAVE LOGISTICS LTD SHOULD COMMUNICATE WITH ITS CUSTOMERS. THEREFORE, WAVE LOGISTICS LTD. REQUIRES AN EXTREMELY CAPABLE PROMOTION BY MEANS OF : · ADVERTISING · PROMOTION · PUBLICITY · INTERNET & E-MAIL II. MARKETING PLAN A . PRODUCT STRATEGY MOST CUSTOMERS OF WAVE LOGISTICS LTD, ARE MOSTLY INTERNATIONAL TRADERS WHO EXPORT OR IMPORT VARIOUS PRODUCTS BETWEEN BANGLADESH TO/FROM WORLDWIDE. IT IS EXPECTED THAT THE RELATIONSHIP BETWEEN CUSTOMERS AND WAVE LOGISTICS LTD. WILL LAST DUE TO THE GOOD RELATIONSHIP WITH TRUSTWORTHY BEHAVIOUR EVER SINCE CO-OPERATE EACH OTHER. MORE THAN 70% OF SHIPMENTS WAVE LOGISTICS LTD.HANDLES ARE PORTS TO PORTS SHIPPING AND ABOUT 20% OF TOTALS ARE SEA AND AIR, AIR AND SEA, AIR AND AIR DELIVERY. THEN THE LAST 10% ARE INLAND DELIVERY SERVICE. CURRENTLY THE COMPANY TAKES CARE OF TOY, AUTO PARTS, ACCESSORY,MACHINERY AND FURNITURE, ETC FROM MAIN LAND CHINA, TAIWAN, KOREA, HONG KONG SINGAPORE, THAILAND, INDONESIA, MALAYSIA AND JAPAN. THESE ORDER USUALLY COME FROM MIDSIZE COMPANY.BUT FOR THE LONG TERMS,THE COMPANY WILL TRY TO GET ORDER FROM HYUNDAI, SKC,LG ELECTRONIC AND SAMSUNG WHO ARE THE BIGGEST COMPANIES IN KOREA. B . PLACE STRATEGY WAVE LOGISTICS LTD IS LOCATED IN DHAKA, BANGLADESH DUE TO ITS MAIN TARGET CUSTOMERS, AND EASY ACCESS TO SEA PORT OR AIR PORT. ALTHOUGH THERE ARE MANY COMPETITORS IN DHAKA AREA,CUSTOMERS ENJOY STOPPING BY SEVERAL OFFICES FOR COMPARING VARIOUS FREIGHT CONDITIONS. LIKE OTHER OVERSEAS TRANSPORTATION SERVICE COMPANIES, WAVE LOGISTICS LTD, CAN QUICKLY ANSWER THE CUSTOMER’S REQUEST DUE TO CLOSE LOCATION TO PORT AND DHK ( DHK INT’L AIR PORT). WE CAN COVER THE WHOLE BANGLADESH AREA AS WELL AS YOU HAVE ALREADY EXPERIENCED. 1. BUSINESS DESCRIPTION A . BACKROUND AND MAIN BUSINESS SCOPE WAVE LOGISTICS LTD.MAINLY DEALS WITH INTERNATIONAL FREIGHT FORWARDING & N . V . O . C . C SERVICE BETWEEN BANGLADESH AND WORLDWIDE ORIGINS AND DESTINATIONS. ALSO, THE COMPANY WANTS TO RESPONSE CUSTOMER’S NEEDS MUCH MORE QUICKLY THAN COMPETITORS IN BANGLADESH. THE COMPANY HAS BEEN INCORPORATED AND PLANS TO EXPAND ITS BUSINESS AGGRESSIVELY WITH ALL THE EMPLOYEES WHO ARE REALLY INTERESTED IN THIS FORWARDING & N . V . O .C.C SERVICE AND SHIPPING RELATED BUSINESS. WAVE LOGISTICS LTD USE MANY PORTS AND AIR PORTS TO COVER ALL LOCATIONS OF BANGLADESH. ALSO THE COMPANY’S “THROUGH SERVICE” AND “TRANSSHIP SERVICE” WILL COVER CENTRAL AND WHOLE BANGLADESH. WAVE LOGISTICS LTD,THE FIRST CHOICE OF INTERNATIONAL FREIGHT FORWARDING SERVICE AND TRANSSHIP SERVICE,SATISFIES ITS CUSTOMERS NEEDS WITH HIGH QUALITY AND FAST SERVICE. THE COMPANY’S OBJECTIVE IS TO ESTABLISH WAVE LOGISTICS LTD. AS THE BEST WELLKNOWN INTERNATIONAL FREIGHT FORWARDING SERVICE AND TRANSSHIP SERVICE IN BANGLADESH IN TERMS OF ITS QUALITY AND PRICES. TO ACHIEVE THIS GOAL, THE COMPANY PLANS