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Sony?Corporation?is?in?the?world?the?civil/specialized?seeing?and?hearing?product,?the?communication?product?and?the?information?technology?and?so?on?one?of?domain?forerunners,?it?in?music,?the?film?and?television?and?the?computer?entertainment?operation?service?aspect?achievement?also?causes?it?to?become?one?of?global?biggest?comprehensive?entertainment?companies.The?company?in?cuts?off?in?2001?fiscal?year?merge?sales?volumes?which?finished?to?March?31,?2002?achieved?57,000,000,000?US?dollars,?the?global?employee?total?achieve?more?than?150,000?people.?Face?in?2005?soon?the?true?arrival?wide?band?network?time,?Sony?Corporation?continuously?devotes?in?constructs?a?perfect?hardware,?the?content?service?and?the?network?environment,?enables?the?consumer?to?be?possible?to?enjoy?the?alone?charm?anytime?and?anywhere?the?entertainment?content?and?the?service.In?order?to?realize?this?dream?world,?the?Sony?group?the?electron,?the?game?and?the?entertainment?locates?for?the?company?three?big?core?business?domain,?further?advances?the?management?resources?the?centralism.? 2.?Nescafe?business?history?? In?1945,?after?World?War?II,?Masaru?Ibuka?started?a?radio?repair?shop?in?a?bombed-out?building?in?Tokyo.[4]?The?next?year?he?was?joined?by?his?colleague?Akio?Morita,?and?they?founded?a?company?called?Tokyo?Tsushin?Kogyo?K.K.[5],?which?translates?in?English?to?Tokyo?Telecommunications?Engineering?Corporation.?The?company?built?Japan's?first?tape?recorder?called?the?Type-G.[6]? ??In?the?early?1950s,?Ibuka?traveled?in?the?United?States?and?heard?about?Bell?Labs'?invention?of?the?transistor.[7]?He?convinced?Bell?to?license?the?transistor?technology?to?his?Japanese?company.?While?most?American?companies?were?researching?the?transistor?for?its?military?applications,?Ibuka?looked?to?apply?it?to?communications.?While?the?American?companies?Regency?and?Texas?Instruments?built?transistor?radios?first,?it?was?Ibuka's?company?that?made?the?first?commercially?successful?transistor?radios.? ??In?August?1955,?Sony?produced?its?first?coat-pocket?sized?transistor?radio?they?registered?as?the?TR-55?model.[8]?In?1956,?Sony?reportedly?manufactured?about?40,000?of?its?Model?TR-72?box-like?portable?transistor?radios?and?exported?the?model?to?North?America,?the?Netherlands?and?Germany.? ??That?same?year?they?made?the?TR-6,?a?coat?pocket?radio?which?was?used?by?the?company?to?create?its?"SONY?boy"?advertising?character.[9]?The?following?year,?1957,?Sony?came?out?with?the?TR-63?model,?then?the?smallest?(112?×?71?×?32?mm)?transistor?radio?in?commercial?production.?It?was?a?worldwide?commercial?success.[10]? University?of?Arizona?professor?Michael?Brian?Schiffer,?Ph.D.,?says,?"Sony?was?not?first,?but?its?transistor?radio?was?the?most?successful.?The?TR-63?of?1957?cracked?open?the?U.S.?market?and?launched?the?new?industry?of?consumer?microelectronics."?By?the?mid?1950s,?American?teens?had?begun?buying?portable?transistor?radios?in?huge?numbers,?helping?to?propel?the?fledgling?industry?from?an?estimated?100,000?units?in?1955?to?5,000,000?units?by? the?end?of?1958.?However,?this?huge?growth?in?portable?transistor?radio?sales?that?saw?Sony?rise?to?be?the?dominant?player?in?the?consumer?electronics?field[11]?was?not?because?of?the?consumers?who?had?bought?the?earlier?generation?of?tube?radio?consoles,?but?was?driven?by?a?distinctly?new?American?phenomenon?at?the?time?called?Rock?and?Roll.? 3.?corporate?structure? ???Company?announcement,?the?company?executives,?executive?vice?President?and??financial?officer,?kato,?executive?vice?President?and??strategy?officer??cane?side,?will?be?fully?responsible?for?SONY?group?finance,?corporate?strategy?and?business?strategy.?In?terms?of?electronic?business,?besides?kato?and?cane,?executive?vice?President?of?the?company?executive?and?fundamental?chapter?2?will?be?responsible?for?technical?strategy,?executive?vice?President?of?the?company?executive?and?suzuki?are?will?be?responsible?for?product?strategy.?The?team?will?take?responsibili